How Much Does a Commercial Video Cost in 2026?
A simple company film usually costs a few thousand zloty net, while a production with actors, a crew and a script costs well into five figures. The gap does not come from whim, but from a few concrete components.
What the price of a film is made of
- Shoot days: half a day is enough for an interview and a few shots, a full day for an ad with several scenes.
- Crew and cast: a second operator, sound engineer, lighting, make-up and models or actors are separate items.
- Preparation: a script and storyboard save time on set, but they take work themselves.
- Editing and versions: the main film, vertical versions for reels and 6 and 15 second cutdowns.
- Usage rights: online use is different from TV, outdoor and cinema.
- Travel and overnight stays: Wrocław and the surrounding area carry no fee, beyond that it depends on distance.
Example starting ranges, net
| Simple 60–90 second film, half a shoot day, 1 operator | from PLN 2,800 |
|---|---|
| Brand film of 1–2 minutes, one shoot day, social versions | from PLN 4,800 |
| Production with a script, crew and models, 1 day | from PLN 9,600 |
| Multi-day campaign, many actors | custom quote |
The price comes from hours: Burak’s time on set is PLN 350 net per hour (minimum 4 hours), and editing is counted separately. These are indicative starting prices. For a closer estimate of your project, use the quote calculator.
How to avoid overpaying
- Start from the goal, not the format. A clear answer to what the film should change shortens the script and the edit.
- Shoot several formats in one day: a horizontal main film and vertical reels.
- Prepare materials and releases before the shoot, because delays on set are billable.
- Collect edit feedback in one document, from one person.
What to watch for in a quote
Check whether the price includes editing, colour grading, subtitles and the number of revision rounds. Ask about usage rights and travel costs. A reliable quote breaks the costs into items and states a delivery date.
Estimate the cost of your film in the calculator.
Open the calculatorAll resources
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A well-prepared shoot day means a shorter shoot, fewer revisions and a better film. Most delays come from logistics, not from the camera. Here are four stages worth ticking off.
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Read the guideLet’s start with a conversation.
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